Project Zodiac - Part 1

As a musician and a marketing professional, I’m always looking for patterns in the music industry. The current shifts in the music people listen to along with how and where they listen fascinates me. One style that has been continually growing in popularity is electronic instrumental, especially EDM (electronic dance music) like Dubstep and Trance. These styles utilize heavy synths sounds combined with big, consistent, almost tribal beats and are very popular in live settings like clubs and festivals. People will congregate together dressed in bright fluorescent colors and dance to these beats. It’s nothing new, people have been doing this for many years, disco in the 70’s, pop synth in the 80’s, trip hop in the 90’s and so on. However, I’ve also discovered that there is a less aggressive style of electronica that is also just as popular, but it tends to fill a different roll.

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