Now that you understand a bit more about the hero of your story (the buyer), you can focus your attention on planning a long-term content strategy plan. This long-term plan will be used to communicate how you plan to attract and attain the attention of your audience (potential buyers) with content marketing. It’s called a long-term plan since you need to forecast your content activities out longer than simply one campaign at a time.
One of the key components when constructing your content marketing strategy is to develop the business storytelling script. This story script is a way to identify how to connect with your customers. The story isn’t about your business or the history of your business, but rather, it’s about your customers quest. The hero of this quest is the customer. The script should appeal to their emotions so they remember the story and take action. Your company plays the role of the guide, educating and instructing the hero to success.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.