Now it’s time to organize and chart your long-term content marketing strategy into a document to help you stay on target using a content compass. This document will allow you to react to upcoming initiatives, grow your content library, hit goals, and track ROI from content campaigns.

The content compass should include three sections; a content audit, event-based audit, and yearly content initiatives.

Before you dive head first into creating that comprehensive content marketing strategy, you first need to have a solid marketing plan. I realize this may seem confusing and a bit redundant since you may be thinking; isn’t a content marketing strategy a marketing plan? No, they’re quite different. A marketing plan is a high-level document that outlines goals, business advertising and marketing efforts for the coming year and describes activities involved in accomplishing specific marketing objectives within a set time frame. Remember, your content marketing is a strategic marketing approach that focuses on creating and distributing valuable and relevant content to attract and retain your target audience.