At the hub of every marketing strategy is your business website. We’re living in a digital world and your website is the face of your company in that virtual world. Before you unleash the content marketing beast, be sure your website is the best representation of your company and set up properly to allow visitors to find the necessary information to help them on their journey.

Now that we’ve completed the planning phase of the content marketing framework, it’s time to start the creative phase. This phase just happens to be my favorite part. Here is where you’ll start to brainstorm ideas for creating blog articles, videos, ebooks, and other content important to your initiatives.