You’ve just about closed the loop on your content marketing strategy. The only thing left to do is measure and analyze how your content is performing. There are many Key Performance Indicators (KPIs) that can be used to determine how your efforts are faring, I’ve paired it down to just thirteen metrics that will give you a full picture of your efforts.
You’re now a content marketing machine, creating some fantastic material. Let’s take it a step further by repurposing that beautiful content. Repurposing content is the act of reformatting your content to target a different audience. Some examples include turning a blog post into a video or podcast, combining blog posts into an ebook, or taking a presentation and turning it into an infographic. There is a lot of content being created every day, chances are your target audience may have missed your article or video. However, repurposing your content will increase the chances that they will see it in another platform.
You’ve been hard at work crafting the perfect blog article making sure that every aspect is just right. The headlines are attention-grabbing, you painstakingly created the best image that represents the article, you provided a perfect call-to-action, edited all the spelling and grammar mistakes, and its formatted in a way that takes advantage of SEO and other related benefits. Now all you need to do is sit back and wait for the quote inquiries to come flooding in.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.