Many times, when people think of marketing, it’s the activities that come to mind - social media, blogging, events, email campaigns, and advertising. However, before conducting those activities, it’s essential to have a marketing strategy to understand how the company will focus its efforts. A key component to establishing a proper marketing strategy is conducting market research that provides important information about the target market and the overall business landscape. It’s essentially the lay of the land.

​Welcome to the 21st century. So, you finally decided to join the rest of humanity. Well, it is about time.
 
I would hear these standard replies while explaining to my friends that I finally gave in to the Apple ecosystem. You see, I have never owned an Apple device. I did have one of those little iPod shuffle clips given to me as a promotion gift many moons ago, but I never used it. Honestly, I have always survived in the Windows and Google ecosystems. These brands work for me, and I never needed to go with Apple until now.

​Never in a million years would I have guessed that I'd have an MPC in my possession. I didn't realize this little device can do just about anything an electronic music creator would want in a groove box. Now, just so you're aware, this post is not a review. It's an explanation as to how and why I use this device. I'll offer my opinion of the MPC, but this is not a full feature, functions, and benefits article. This is about the journey to discovering the benefits of this overlooked and underrated little black box.