There are two categories that just about all marketing activities fall under, inbound and outbound marketing. You may have heard of these two buzzwords and thought that marketers, again, just put another word in front of the word “marketing” to make it sound trendy and cool. Though I have to say I do like when people look at me in that puzzled way as if to say “I don’t know what you’re talking about but please tell me more.” I often feel like a marketing hipster just saying “inbound marketing.” The fact is these two terms just represent new and old marketing techniques.
Recharging the battery and minimizing energy loss.
If I could sum up what it means to be an introvert I would say that I enjoy vast amount of solitude but not all of the time. However, it’s a bit more complex in that I spend a lot of time in my own thoughts and tend to work alone but I also enjoy the company of others from time to time. I don’t consider myself a cold and standoffish type person, at least not to everyone. I’d like to think of myself as a warm and caring person with a lot to say. If the right person comes around and I’m able to have a meaning conversation then all goes well. However, if too many people are around me then I tend to speak less and just observe, speaking up when I feel the time is right. This might make me seem timid and shy but that’s definitely not the case.
Content marketing isn’t a technique invented by the marketing gurus sitting up high on great Mt. Marketing. This type of marketing has been used for decades but just recently it has been given a fancy name. Simply put, content marketing is the marketing method of creating and sharing information of value and relevancy that does not explicitly promote a brand but stimulates interest in products or services. This information can be in the form of a video, blog article, podcast, infographic, or a book such a comic, guide, or ebook. I’m sure there are other forms but these are the most common. Below are four simple steps in creating a successful content marketing campaign.
A euphoric feeling of being in the pocket (aka driving the bus).
There is an amazing euphoric feeling when you’re in the zone while playing with other musicians behind a drum set. When you get to a level where you’re simply playing on autopilot like you’re one with the music is a special moment. It’s a bit of an out of body experience where you don’t have to think about how to move your body, you just play. You play for yourself, you play to and with the other musicians, but more importantly you play for the song. Setting a groove, accenting hits, creating tension and release with dynamics, and feeling the energy. A lot of musicians call it being in the pocket. A good friend of mine calls it driving the bus since the drummer is so in tuned to what’s going on that he is steering where he feels everyone should go. Whatever it is and what you want to call it one thing is for sure, it’s an amazing feeling.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.