Every business whether large or small should have a website to promote their products or services. It is the single most important tool in the marketing toolbox for providing information to current and potential customers. A common goal for many companies is to increase the amount of traffic that their website generates since the number of visitors can equate to potential new customers. For many smaller businesses website traffic is the life blood that pumps in leads that hopefully will convert to an opportunity and then a sale. There are many ways to increase website traffic but which ones create the most impact for a business? Here are five common practices to legitimately increase traffic.
There are other ways to increase traffic but many are not legitimate, including the use of bots to make it seem like there is an increase in traffic when in fact this is false data. You want to be sure you focus on ways to organically attract visitors or you’re cheating yourself out of good potential customers. Be sure you’re attracting the right visitors.
This twenty chapter e-book includes research and planning, and a breakdown of content, digital, and events marketing strategies.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.