Content marketing isn’t a technique invented by the marketing gurus sitting up high on great Mt. Marketing. This type of marketing has been used for decades but just recently it has been given a fancy name. Simply put, content marketing is the marketing method of creating and sharing information of value and relevancy that does not explicitly promote a brand but stimulates interest in products or services. This information can be in the form of a video, blog article, podcast, infographic, or a book such a comic, guide, or ebook. I’m sure there are other forms but these are the most common. Below are four simple steps in creating a successful content marketing campaign.
Remember it’s called a campaign due to the combination of content types and promotion vessels. In the example I used it was a guide and a blog distributed by email, social media, Adwords, and a post card mailing. Once the campaign has run its schedule then it’s time to evaluate what worked and what did not. Use that knowledge for the next content marketing campaign.
This twenty chapter e-book includes research and planning, and a breakdown of content, digital, and events marketing strategies.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.