Whether you’re an individual or a business you need to have a good website. A website is the single most important marketing tool in your toolbox and everything else should revolve around that website. Majority of medium to large businesses are aware of this but it amazes me how many individuals and small businesses still refuse to have a website. Here is a list of reasons why you shouldn’t avoid having a good website.
One last thing about having a good website. A Facebook page is not a website. Yes it is free but it will not have the reach, allow you to collect the right data, or give you the same level of control as a dedicated website on a dedicated server will give you. Facebook is a social media platform that lives in its own ecosystem. It’s an important tool to have in your toolbox but it is nowhere near as important as a good website.
This twenty chapter e-book includes research and planning, and a breakdown of content, digital, and events marketing strategies.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.