It’s understandable how complex SEO (Search Engine Optimization) can be to someone just getting into internet marketing. It’s constantly evolving and even those with many years of experience don’t fully understand every aspect. The reason is search engine algorithms continue to change year over year. As the internet grows more and more websites are competing for our attention, search engines need to find better ways to make relevant sites stand out from the rest. Relevancy is the keyword. Whether you’re creating a new website, rebuilding an old site, or just making a few changes to help with a website’s SERP (Search Engine Results Page) there are basic practices that can make a huge difference. A small amount of knowledge can go a long way. Here are ten basic steps you can take to increase your rankings.
Optimizing your website for search engines can be a daunting task. There is a lot that goes on behind the scenes when a user asks a search engine to bring up relevant websites. However, if you always keep your content relevant and make it easy for the user to navigate your site and make it easy for a search engine to index your pages then you can’t go wrong. There is a huge array of things you can do to help your website get an edge but if you stick to the list above, you’ll be pleasantly surprised how well your website performs.
This twenty chapter e-book includes research and planning, and a breakdown of content, digital, and events marketing strategies.
Brian Lundgren is a marketing professional, musician, and family man living in the Southeast region of Massachusetts.